PGDM in Marketing

PGDM in Marketing

In today’s competing world, Marketing has become a crucial part of every organization. Marketing is the most important factor that keeps the organization in the spotlight. So, it is essential for organizations to lookout for talented marketing professionals. 

 What is PGDM?

PGDM (Post Graduate Diploma in Management) is a diploma Graduation offered by the institutes that are recognized by the AICTE - All India Council for Technical Education.

AICTE allows colleges to run PGDM Course with the list of Specialization available for particular stream. Some of the Business Schools also offers PGDM Course. The Course helps to deal the mindset on contemporary management issues and strengthen student ability to manage complex national or international Business environments.

Specializations available in PGDM

•   Human Resource Management

•   Marketing

•   International Business

•   Finance

•   Logistics and Supply Chain Management

•   Media Management

•   Event Management

•   Operational Management

•   Information Technology

•   Real Estate

What is the scope of pursuing a PGDM with Marketing as a specialization?

Post Graduate Diploma in Management (PGDM) with Marketing Specialization is a program that takes a comprehensive approach and helps to create complete marketing managers.

These Marketing managers will share the long-term vision of the organizations that estimates market, environment and the competition. They also develop strategies and implement that plans for achieving organization Goals.

Whether it can be domestic or global markets or physical products or services, the demand for the marketing experts grows at ever-increasing rates. Rural Marketing, E-marketing are some of the emerging areas.

Some of the well-known colleges that offer PGDM in Marketing Specialization:

•          Sri Bhagawan Mahaveer Jain College
•          Mats Institute of Management and Entrepreneurship (MIME)

While choosing a college for pursuing PGDM in Marketing, one should make sure that he/she chooses a college which has a Good Brand Name. So I would recommend Sri Bhagawan Mahaveer Jain College and MIME has a good brand name in Bangalore. A lot of Projects, seminars, workshop, guest lecture, and industry visits will be going on along with the regular curriculum. 

Please visit the following link for more details:

• PGDM in Marketing at Sri Bhagawan Mahaveer Jain College
• PGDM in Marketing at Mats Institute of Management and Entrepreneurship

Career Opportunities after PGDM in Marketing

•         Brand Manager
•          Sales Manager
•         Market Research Analyst
•        Public Relations Manager
•          Digital Marketing